Trends in shopping have evolved over time, keeping pace with changes in tastes and technology.
The advent of electronic media paved way to smart shopping trends such as online shopping and home deliveries. What next is the question that beseech marketers. Here are a few probabilities that could take shape in the future of shopping some seventeen years down the lane.
- Vending machines: The usage of vending machines in India has been primarily limited to CVMs ie. Coffee Vending Machines, Condom Vending Machines or Cash vending Automated Teller Machines. Though vending machines are available for various products across the world such as the bicycle tubes vending machine in Germany or the book vending machine in the United Kingdom, it has not been very successful everywhere. If CVMs are possible, then there could be AVMs, BVMs, extending upto ZVMs, right? An improvisation would be Brand Vending Machines.
Rice Vending Machine in Japan
Suppose every brand, like the banks, maintain accounts of customers pertaining to their purchases. If I am in urgent need of product X of brand Y, I could use the brand's vending machines located in different places and purchase using the brand card. Adding to it, the proposed technology by experts in the field such as Cisco where virtual product trial is possible could make it more attractive.Installation of Artificial Intelligence systems to track down the products used by celebrities of your choice and those that could suit your personality could be an added advantage.
- Customised entertainment: We live in an entertainment era, seeking fun and frolic in all our activities. Play schools, office outings, video games, 4d theaters are all a result of this need. Product and service customization are common today. Moving one step forward, entertainment could equally be customized. I could experiment with listening to Justin Bieber singing 'why this kolaveri' or Madonna shaking to 'Jalebi bai' with the help of technology. Also, one could gift entertainment vouchers where celebrities would exclusively perform to personal favorites. For instance, the famous magician Dynamo might perform exclusively on a virtual platform to YOU (of course at a cost)!
Why this Kolaveri?!!
Portable homes: The boom in realty sector coupled with the availability of amenities inside the gated communities made people feel the need to buy flats. Builders marketed their houses as situated in the heart of the city or with advanced amenities such as shopping malls, swimming pools, sports clubs inside the community. Still, we wanted more options. Now, instead of making all the facilities fixed inside your house, how would you like being transported along with your home to the place of your choice?
Home Home Go Away, Come Again Another Day!
The concept of portable homes is not new. The oldest mobile home dates back to the 1950s. Because of non-durability and other factors, it was not an option considered by many. But today, our busy lives and the craving for variety in every aspect of lifestyle choices could make it a hit.
Imagine it is the end of the financial year and you are forced to stay in office for days. The better option could be shifting your house near to you place of work. The long annual holidays leave you and your kid feel bored. Why not shift the house adjacent to the best park in the city? And when it is shopping season raining discounts everywhere, wouldn't the women love to shift themselves closer to the shopping centers? However, this involves consideration of many aspects such as space allocation based on demand and pricing,on seasonal basis.
These are only a few possibilities that could bring about a radical change in the way we shop in 2030. Inventions and constant innovations in technology may provide more opportunities to cater to the shopping needs of the people. One thing is for sure, the need for more will never fade thereby welcoming all positive paradigm shifts in shopping trends.
Image courtesy : wikipedia
This post is written for 'The future of shopping' contest by Indiblogger, in association with ebay.in.